At a press conference held at the CN Tower yesterday in Toronto, BNL together with Ben & Jerry's and ABC Canada, launched "If I Had A Million Flavours". A new ice cream flavour available through Ben & Jerry's in Canada.

Ed had this to say about the partnership, "We're thrilled to be partnering with Ben and Jerry's. It's very cool to be the namesake for the first ever Canadian flavour! We share a desire to support great causes, and a deep rooted love of all things Ice Cream!".

BNL and Ben & Jerry's share many similar philosophies from the environment to community involvement and are pleased to have also partnered with ABC Canada. The band's profits will go towards the great literacy campaigns ABC are known for including their annual event Family Literacy Day which promotes families reading together.

Barenaked Ladies have even offered a free download with every carton purchased. Just check your ice cream for details.